Welcome to Fynch! We value your privacy and are committed to protecting your personal information. This policy outlines what data we collect, how we use it, and your rights regarding that data. By using Fynch, you agree to the terms outlined below.

Information We Collect

• Personal Information: When you create an account, make purchases, or contact customer support, we may collect information such as your name, email address, shipping address, and location.
• Usage Data: We automatically collect data about your interactions with the platform, including browsing activities, pages visited, and time spent on the site to improve user experience and provide personalized recommendations.

How We Use Your Information

• Order Processing: Your data is essential for processing orders, delivering products, and managing your account.
• Personalization and Analytics: We use data to personalize your shopping experience and improve our platform through data analytics.
• Customer Support: Personal data helps us provide efficient and responsive customer service.
• Marketing Communications: With your consent, we may use your email address to send updates, promotional offers, or relevant content. You can opt-out of these communications at any time.

Sharing of Information

• With Third-Party Services: We work with Stripe for secure payment processing, and they will have access to your data strictly for transaction processing.
• With Partnered Brands: Integrated brands on Fynch will have access to general analytics data to improve their offerings and provide a tailored shopping experience.

Data Security

• Authentication and Access Control: We use JWT tokens stored in secure cookies for user authentication.
• Encryption: All data is encrypted during transmission through HTTPS.
• API Security: Sensitive API endpoints are secured and require user authentication.

Your Rights and Choices

• Access and Correction: You have the right to access, update, or correct your personal information.
• Data Deletion: If you choose to close your Fynch account, we will delete your data in compliance with our data retention policy.
• Marketing Preferences: You can opt out of receiving marketing emails through your account settings.

Contact Information

If you have questions or concerns about this Privacy Policy or your personal data, please contact us at support@shopfynch.com.